The critical role real-time user feedback plays in the financial sector
The financial sector, now more than ever, requires actionable, real-time user insights to refine their products and services. User feedback is a cornerstone of this process, providing valuable information that drives improvements and innovation.
User feedback is essential for multiple reasons:
Identifying pain points:
Proactive issue resolution: User feedback helps financial institutions identify common pain points and address them proactively. For instance, if multiple users report difficulties with a mobile banking feature, the company can prioritize resolving this issue to enhance user satisfaction.
Reducing churn: By addressing pain points promptly, financial companies can reduce customer churn and improve retention rates. Users are more likely to stay with a service that resolves their issues.
Improving customer satisfaction:
Enhanced user experience: Regularly incorporating user feedback into product development leads to a more user-friendly and satisfying experience. Financial products that are easy to use and meet customer needs foster loyalty and positive word-of-mouth.
Building trust: When users see their feedback being acted upon, it builds trust in the financial institution. Customers feel valued and understood, leading to stronger customer relationships.
Enhancing product development:
Targeted innovations: Feedback provides insights into what features users want and need, allowing financial companies to focus their development efforts on the most impactful innovations.
Competitive advantage: By continuously improving products based on user feedback, financial companies can stay ahead of competitors and attract new customers looking for the best services.
Boosting customer retention:
Personalized services: Understanding user preferences and behavior enables financial institutions to offer personalized services that cater to individual needs, enhancing customer loyalty.
Improved communication: Feedback channels open up direct lines of communication with users, fostering a sense of community and engagement. Customers who feel heard are more likely to remain loyal.
Modernizing observability:
Beyond machine signals: Consumers uncover many different issues than machine signals from observability platforms, enabling teams to provide a more elevated customer experience.
Machine-human synergy: The synergy between machine observability and customer feedback propels applications to excellence, driving quality and innovation to both delight and engage users.
Learn more here about how unitQ revolutionized customer support for a regional bank with $110 billion in assets.
At unitQ, we are committed to empowering organizations with cutting-edge tools that transform user feedback into tangible improvements. Here's how our AI-powered user-feedback analytics platform revolutionizes the way the financial sector harnesses user insights to enhance their offerings:
Advanced AI-powered support transcription
unitQ AI-powered support transcription allows organizations to instantly transcribe call center recordings, customer surveys and conversation bots. By converting this raw data into real-time actionable insights, businesses can automate and elevate their products and services. This transformation ensures that user concerns are addressed swiftly and accurately, providing a seamless and satisfying customer experience. Financial institutions can significantly benefit from this capability, enabling them to swiftly resolve issues, enhance customer support and maintain a high standard of service.
unitQ GPT
unitQ GPT is the world’s first generative AI engine specifically crafted for measuring the quality of an organization’s products, services and experiences. The AI chatbot leverages our proprietary AI models to extract instant meaning from support tickets, surveys, app reviews, social media posts, product engagement data and more. For financial companies, unitQ GPT offers a holistic view of the customer across all touchpoints. This deep understanding of customer needs and preferences is crucial for developing products and services that truly resonate with financial app users.
Engineering root cause analysis
Engineering teams can quickly identify and address the root causes of user-reported issues with our AI-driven root cause analysis capabilities. This approach not only streamlines the RCA process but also ensures that user feedback is at the core of product development and improvement strategies. For financial services, this means that engineering teams can prioritize and resolve issues that matter most to financial sector customers, ultimately driving user satisfaction and loyalty.
Real-time insights on user behavior
unitQ has always provided organizations with AI-driven, actionable insights into user feedback across all channels in real-time. Our integration with Amplitude takes this a step further by offering real-time insights into how customers are using products and services. This unified approach enables financial companies to identify correlations between user behavior and feedback, offering a deeper understanding of customer needs and preferences. By leveraging these insights, financial institutions can enhance their offerings, improve user engagement, and drive better business outcomes.
unitQ Impact Analysis
The unitQ Impact Analysis tool empowers teams to simulate how fixing user-identified issues will help improve KPIs like 1-star reviews, reduce support ticket volume, increase brand sentiment and more before taking action. Impact Analysis also correlates user feedback with CSAT, NPS and ARR — providing our financial sector customers with an even clearer understanding of what drives customer dissatisfaction and churn. By focusing on the areas that directly impact customer satisfaction and loyalty, financial companies can drive meaningful improvements and achieve better business outcomes.
Feature requests
unitQ artificial intelligence automatically surfaces feature requests from customer feedback. The unitQ AI helps organizations discover new features customers want, without having to conduct focus groups, send out surveys or manually pour through their feedback. This frees up resources to focus on delivering superior products and services that customers say they want, helping organizations stay ahead of the pack in today’s fast-paced financial sector landscape.
Sensitive feedback management
The unitQ Voice-of-the-Customer platform provides the necessary tools to segregate and control access to customer feedback deemed sensitive. The unitQ Sensitive Feedback Management feature ensures that sensitive customer feedback is handled appropriately by the right teams and safeguards employees from unnecessary exposure to sensitive information. This also protects the privacy and safety of end users reporting issues like harassment, bullying, financial fraud and more, empowering financial institutions with a means to adequately segregate user data according to financial regulations.
Customer love
The unitQ Customer Love feature enables organizations to separate out all of the user friction and surfaces what users find GREAT about an organization’s products and services. This type of customer love is good for internal morale and can be leveraged by all teams to drive growth, reduce churn and build brand loyalty. Positive feedback is a good replacement for surveys, providing the financial sector with another weapon to orient and make decisions that build upon what customers are loving.
About unitQ
As the leading AI-powered Voice-of-the-Customer platform, unitQ empowers companies with actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Udemy, CarGurus and HelloFresh rely on unitQ to drive growth, reduce churn and build brand loyalty.
With unitQ customer feedback software, including unitQ GPT, organizations can discover quality issues at the same time as their users. Know what product launches, releases or evergreen features are causing the most bugs or support tickets. Drill into the root causes of these issues by source, platform, device, customer segment and more.
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David Kravets is Senior Content Marketing Manager at unitQ
