How the unitQ Score unlocks a new era of product health

Imagine this, your customers are constantly sharing invaluable insights about your products and services — pointing out what works, what doesn’t and what could be improved. But this feedback is scattered across support tickets, app reviews, social media posts and internal systems. It’s messy, unstructured and often overlooked.

Now, what if you could distill all that noise into a single, actionable number — a metric that empowers your team to understand and improve quality in real-time? That’s exactly what we’ve built at unitQ: The unitQ Score.

This revolutionary metric isn’t just a score. It’s a comprehensive reflection of your product’s health and a guiding light for delivering the experiences your customers demand.

Best of all, the customer feedback data collected to produce the unitQ Score is meticulously prepared and analyzed using unitQ’s proprietary AI. unitQ’s real-time customer insights platform parses customer feedback, identifying patterns, root causes and emerging trends across all customer feedback channels. The result is a set of actionable AI insights that provide organizations with a clear roadmap to address customer issues, improve user experiences and elevate their unitQ Score over time — ultimately driving better quality products and higher customer satisfaction.

The Problem: Disconnected customer feedback, missed opportunities

While customer feedback has become a goldmine of untapped potential, many companies struggle to effectively harness it. Traditional approaches to understanding product health and quality rely on fragmented systems or surface-level metrics that don’t capture the full, unbiased data picture.

For example:

• Support teams see recurring issues but lack visibility into broader trends.

• Engineering teams work tirelessly to resolve bugs, often without clear prioritization.

• Product managers rely on intuition or siloed data to decide where to build next.

The result? Slower fixes, wasted resources and frustrated customers.

At unitQ, we recognized this challenge and set out to solve it with technology that not only aggregates and analyzes customer feedback but translates it into a universal language to measure product health and quality — the unitQ Score — that every team can leverage to better serve their customers. 

The Solution: Turning customer feedback into actionable AI insights

The unitQ Score takes fragmented, unstructured customer feedback from across your business and transforms it into a clear, reliable signal to measure your product’s health.

Here’s how it works:

Unified feedback collection: We integrate with your existing tech stack and touchpoints — customer support platforms, app stores, CRMs, social media and more — bringing all customer feedback into one place.

AI-driven analysis: Our advanced machine learning models analyze feedback to identify patterns, trends and emerging issues. This isn’t just about flagging bugs; it’s about understanding the root causes behind them.

Quality assessment: The unitQ Score reflects the quality of your products and services in real-time. It highlights where your product excels and pinpoints areas that need improvement. 

The result? A comprehensive, actionable view of your product’s performance — one that aligns your entire organization around a shared understanding of quality.

Benchmarking product excellence: Track progress, outpace competitors

The unitQ Score isn’t just a KPI for internal alignment — it’s a strategic metric that allows your organization to measure its health and quality against industry standards and competitors.

• Benchmark against competitors: With the unitQ Score, you gain insights into how your product stacks up in the competitive landscape. By comparing your score to others in your industry, you can identify areas where you excel and where there’s room to improve.

• Monitor progress over time: Your unitQ Score evolves as your product does. By tracking changes in your score over weeks, months or quarters, you’ll see how product improvements directly impact quality and customer satisfaction.

This benchmarking capability empowers organizations to stay ahead of the curve. For example, imagine knowing that your product outperforms the competition on critical customer satisfaction metrics — or identifying opportunities to leapfrog rivals in specific areas of quality.

Tracking your unitQ Score over time also helps you:

• Showcase tangible improvements to leadership and stakeholders.

• Set measurable, data-driven goals for your product teams.

• Build trust with customers by demonstrating your commitment to continuous improvement.

Understanding where you stand — and how to lead — has never been more important. The unitQ Score gives you the clarity you need to stay competitive, responsive and customer-focused.

The unitQ Score’s cross-functional value

The unitQ Score is more than a number; it’s a strategic asset that drives impact across your organization.

For product teams: Gain clarity on the most pressing issues affecting customers and confidently prioritize improvements that move the needle.

For engineering teams: Focus on resolving the right bugs with clear visibility into what matters most to your customers to cut time-to-fix in half.

For support teams: Empower your team to proactively address recurring issues, reduce ticket volume and deliver faster, more effective resolutions.

For leadership: Track product quality over time and benchmark against industry peers to maintain a competitive edge.

About unitQ

unitQ revolutionizes how product builders, engineers, support leaders and team members understand feedback in real time to build superior products, fix bugs faster and resolve support issues at scale. With unitQ’s customer feedback platform, you can discover quality issues at the same time as your users. Know what product launches, releases or evergreen features are causing the most bugs or support tickets. Or drill into the root causes of these issues by source, platform, device, customer segment and more.

unitQ AI centralizes feedback from all feedback sources and languages — and automatically groups it into thousands of granular categories to help organizations discover what matters most to users in real time. Customer-centric companies like Spotify, Bumble, Pinterest, DailyPay and Zendesk rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty.

Want to see how your organization compares to others? Get your free unitQ Score or book a unitQ demo today!

David Kravets is Senior Content Marketing Manager at unitQ.