Supercharge Datadog with unitQ user feedback data
Datadog is the leading monitoring and observability solution for IT stacks, and unitQ is the dominant solution for monitoring user feedback across all channels. Now, when you integrate Datadog with unitQ, you can harness Datadog to monitor user feedback for the first time ever!
Together, unitQ and Datadog give engineering teams a holistic view of what an organization’s users are saying about their products and services as well as a lens into the performance of an organization’s systems in real time.
That’s a win-win situation: Combining the unitQ Voice-of-the-Customer platform and Datadog empowers organizations to identify and triage user-experience issues, across all touchpoints, faster than ever before under one centralized location.
Merging machine and human feedback signals
Typically, when you get a Datadog alert, you don’t need user feedback telling you there’s a problem. However, 50% of all incidents are brought to a company’s attention by customers before signals are sent from systems.
This means unitQ enables engineering teams to quickly identify the problem faster than with just Datadog, thus reducing the impact on the end-user experience. At the same time, engineering teams can use Datadog to drill down to the root cause.
And remember, expeditiously detecting, investigating, prioritizing and fixing issues bolsters KPIs, enhances customer satisfaction and ratings in app stores, attracts new users and reduces customer churn. Best of all, this drives new revenue streams and is essential for an organization’s brand reputation.
Quantifying blast radius
The unitQ and Datadog integration can quantify the blast radius of an issue, so you know how many of your users are impacted by an issue. unitQ does this by passing to Datadog a real-time stream of how many pieces of user feedback an organization is receiving by topic or category, the number of users impacted as measured by that feedback, as well as any metadata you configure.
In addition, Datadog monitors your platform all in one place using very advanced anomaly detection algorithms and automatically identifies correlations. By connecting signals from the unitQ Voice-of-the-Customer platform with Datadog, you can understand user feedback emerging from machine signals monitored by Datadog.
Datadog then aggregates the count of user feedback into what they call metrics (or events), indicating that user feedback has occurred. unitQ tags each metric automatically, which helps Datadog diagnose the root cause.
When Datadog detects an anomaly, it can alert you in another tool like PagerDuty, just like unitQ can. unitQ also provides a default dashboard, shown below, that updates in real time to get you started.
Conclusion
By adding Datadog to our ever-growing list of supported integrations, organizations can complement their back-end monitoring with real-time customer feedback. This provides an end-to-end view into any friction along the customer journey.
About unitQ
unitQ is an advanced Voice-of-the-Customer platform that provides AI-powered, actionable insights from user feedback to empower organizations to craft high-quality products, services and experiences across every touchpoint of the customer journey.
Category-leading companies like Bumble, Chime, HelloFresh, Pinterest, PrizePicks, Spotify and others rely on unitQ to drive growth, reduce churn, and build brand loyalty. Want to know what users think about your organization? Get a free AI-driven CX report. To learn more about unitQ, request a demo.
Pete Bratach is Documentation Manager for unitQ
