unitQ at CPO: Connect the dots between user feedback, product analytics

Sep 3, 2024
By David Kravets
unitQ at CPO: Connect the dots between user feedback, product analytics

We are thrilled to announce that Brett Caplan, Director of Product at unitQ, and Christopher Bryan, Director of Product Marketing at unitQ, will speak at the upcoming Chief Product Officer Summit San Francisco event hosted by Product-Led Alliance. 

Mark your calendars for this insightful 10:45am session on September 4 at the San Francisco Marriott Marquis, 780 Mission Street.

Connecting the dots between user feedback, product analytics with GenAI

In this dynamic session, Brett and Christopher will explore the powerful synergy between user feedback — what your users are saying — and user engagement data — what your users are doing. By combining these two vital data sources, organizations can unlock a holistic view of the user journey, revealing the story behind user actions to enable data-driven decisions.

What you’ll learn:

  • How to leverage AI-driven insights from customer feedback sources, including reviews, support tickets, sales calls, community forums and social media alongside behavioral analytics signals like churn and feature usage

  • Strategies for answering critical product questions, such as:

    • What are power users saying about our latest feature?

    • What bugs do inactive users want fixed?

    • What differences exist in feedback between users who did and didn’t convert?

Why attend?

This interactive session will include a live demo and a Q&A segment, providing you with the opportunity to engage directly with Brett and Christopher. You’ll gain actionable insights on how to validate hypotheses, pinpoint product improvements and prioritize your roadmap based on the most important KPIs.

Don’t miss this chance to learn how to transform your understanding of user behavior and build world-class products that resonate with your customers!

For more details and to register for the event, visit the CPO San Francisco website.

We look forward to seeing you there!

David Kravets is Senior Content Marketing Manager at unitQ

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Join category‑leading companies and start driving growth, reducing churn, and building loyalty with unitQ.