Quality degradation at H&M - we love fashion  
Users report higher volume of Quality Issues than usual
43
poor

H&M - we love fashion | unitQ Score

The unitQ score is the fraction of public feedback data (iOS & Android) that mentions quality issues.
100 = No Issues. 50 = Some Issues. 0 = All Issues
-18 Points Past 30 Days
Category: Shopping
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30-Day Trend
 
Poor
 
Fair
 
Good
 
Epic
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Android unitQ Score
Android User Feedback
72%
Android
348 Reports
iOS unitQ Score
iOS User Feedback
28%
iOS
135 Reports
User Feedback
28%
iOS
135 Reports
72%
Android
348 Reports
H&M - we love fashion - Latest Quality Issues
iOS
Feb 28, 2025
Guess which app is glitchy… H&M!!
This app has been so glitchy for me lately what happen to the app? Is there something wrong even everyone saying it's bad? H&M I really like you but you need to fix the amount of lag is crazy please fix!!
Android
Feb 28, 2025
A disaster. This new design is confusing and extremely bad. In addition, all the points I have collected have been deleted and my favorites have also been removed. Furthermore, I cannot find the option to view my order. The updated app is definitely useless and will be uninstalled for now.
Android
Feb 28, 2025
I have been in contact with customer service for a LONG time by email and phone and the problem with the coupons and points has not been resolved. New points have not been added and coupons have not been sent even though I have far exceeded the number of points. The time has changed and the points I had were probably deleted without me receiving the rewards.
Android
Feb 28, 2025
Very confusing, you have to search for things in a really awkward way. I can't take screenshots - even when I'm shopping online I want to ask my girlfriend for advice. It's just no fun anymore and is totally unfriendly to use. A few years ago the app was much better
Android
Feb 28, 2025
Drama. I don't know if it's even possible to share a product to send to someone, you can't take a screenshot, there's no transparency. I think we'll say goodbye, it's even better for the wallet
Android
Mar 1, 2025
After the update and the new design, it's a disaster! Unclear, lackluster, I don't feel like buying anything there now, and I used to order all the time when it was still user-friendly.
Android
Mar 1, 2025
The app prohibits taking a screenshot or searching by image even for the clothes I've already bought. I can't create images. Total nonsense. Fix this.
Android
Mar 1, 2025
Unfortunately, I was unable to claim the promised discount as a club member.
Android
Mar 1, 2025
The new interface is terrible, you wish you hadn't touched it at all, its functionality has decreased
H&M - we love fashion - Product Description
Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app. 
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world! 

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON. 

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Want to improve your unitQ Score by 20% within 30 days?
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