Bring engineering teams into the customer-feedback loop with unitQ's GitHub Issues integration

Apr 10, 2023
By Pete Bratach
Bring engineering teams into the customer-feedback loop with unitQ's GitHub Issues integration

GitHub Issues is a great tool for managing software projects and improving product quality, so integrating it with the unitQ Voice-of-the-Customer platform makes for a winning combo. 

With this integration, organizations can quickly triage emerging issues identified in real time from user feedback, accelerating the time to fix those issues. The product and engineering teams can immediately understand how many users are impacted by a given issue, directly informing prioritization of which issues to fix and in what order. 

Business teams have a window into the development process so they can quickly understand whether engineering is already working on an issue. And support teams have a direct line of communication with engineering, providing all the metadata that engineering teams need to reproduce an issue.

All this serves to bring engineering teams closer to the Voice of the Customer by having them focus on user feedback.

A seamless experience

The integration is a seamless experience in both directions, so updating an issue in GitHub gets reflected in unitQ, and new issues created in unitQ appear in GitHub. Organizations can better understand their customers in real time and make decisions accordingly. By deeply integrating GitHub Issues alongside existing unitQ data sources like user reviews, social media and chats, unitQ can deliver the most complete picture of quality available.

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Image above. 1 :Quickly create GitHub issues within unitQ. 2: See existing GitHub issues in unitQ. 3: Issues created in unitQ appear in GitHub instantly!

The integration provides complete control over which repositories to link with unitQ. When you create a new GitHub Issues ticket in unitQ, you select which repository to create the issue in. The integration also allows engineers working in GitHub Issues to get insights into quality issues reported by their organization's customers.

If you're not using GitHub Issues for issue tracking and project management, no worries! unitQ also integrates well with other ticketing systems, like Jira and Zendesk.

unitQ’s integration with GitHub Issues, one of more than 50 unitQ integrations and growing, is another way we're helping organizations improve quality, which directly impacts churn, star ratings, revenue and growth. We're always working on building deeper integrations into all of the products and channels that our customers rely on for customer feedback, bug tracking and community discussion.

About unitQ

Category-leading companies like Bumble, Chime, HelloFresh, Pinterest, PrizePicks, Spotify and others rely on unitQ to drive growth, reduce churn, and build brand loyalty. Want to know what users think about your organization? Get a free AI-driven CX report. To learn more about unitQ, request a demo.

Pete Bratach is Documentation Manager for unitQ

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